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Who are Fallen Hero?

Fallen Hero is an online fashion store retailing some of the most desirable and sought after branded men's clothing available. In addition to this Fallen Hero also has its own unique flagship store in North Lincolnshire. At www.fallenhero.co.uk we strive to provide an extremely high level of customer service and our staff are committed to helping you with any queries you may have.

How did Fallen Hero begin?

In 1983 we opened our store on one of the main shopping High Streets in Lincolnshire, selling what were some of the top brands way back then. From day one we experienced a tremendous success and in 1987 we found ourselves outgrowing our original store and having to look for larger premises. In the autumn of that year we opened our new flagship store and the official opening was performed by none other than former World Snooker Champion Alex "Hurricane" Higgins.

Where did the name Fallen Hero come from?

This is a question that many people have asked us and we thought you might like to know the answer to. On February 25th 1989 our boss travelled to Las Vegas to watch the first World Heavyweight Boxing Championship Title Fight between Frank Bruno & Mike Tyson. After the fight, as he was leaving his seat, he happened to look round behind him and saw who he describes as the greatest ever sports personality to grace our planet, the one and only Muhammed Ali. He was lucky enough to shake his hand and have a conversation with him. That momentous occasion stayed in his memory. And at that time when looking for a name for a new clothing brand, he thought back to that evening in 1989 and it came to him, Fallen Hero was the perfect name. Why? Quite simply because Muhammed Ali, is the boss's very own Fallen Hero, through no fault of his own due to his illness.

In our flagship store there are black and white photographs of the individuals that have been inducted into the 'Fallen Hero Hall of Fame'. This includes Marilyn Monroe, John Lennon, Audrey Hepburn, Steve McQueen, James Dean, Bobby Moore, Frank Sinatra and many more.

Our team hope you enjoy the Fallen Hero shopping experience.

Best wishes from everyone at Fallen Hero.